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17Jan 2017

Denver Business Journal – It’s what Alexius doesn’t do that helps clients save


Featured in Law Quarterly, Denver Business Journal, January 13-19, 2017

At the Denver-based legal services firm Alexius they have an unusual opening line.

“Let us help you figure out what you don’t need a lawyer for,” said Kevin Hein, who was a big law attorney for 20 years and now is a partner at Alexius – a company that aims to bring outsourced legal and financial services to complex business transactions.

The four partners at Alexius – three of whom are lawyers – are careful to say that their company is not a law firm. And it’s not an e-discovery firm. They don’t litigate and they don’t bill by the hour.

They are lawyers, paralegals and financial professionals who see themselves at the intersection of law and business. They specialize in operational compliance – contracts, transaction analysis and regulatory compliance.

And they think they are the first in metro Denver to do this business model.

“We recognize that the value clients want from a lawyer is not merely how well you know the statute. It’s really how is your knowledge and understanding in my industry?” Hein said.

The partners – one who is a certified public accountant – took a page from the New York-based Axiom Law, a firm that began providing legal and financial services to Fortune 500 companies in 2010, but also says it is not a law firm.

Its founder Mark Harris in 2013 told Bloomberg Law — which described the firm as a legal disrupter — that it’s difficult to label the firm because it’s a whole new category. Sometimes they are the provider of the whole transaction and sometimes they partner with big law, which may unbundle services.

“I saw a story about Axiom – it was the first time I became aware of this alternative model,” Hein said.

The key, he said, is that their Denver company is offering predictable, fixed-fee billing. In some cases their cost is from 30 percent to 60 percent less than the total project cost at a big law firm, Hein said.

“The law firm billable hour model does not lend itself to efficiency,” he said. “It’s really the exact opposite. There’s a lot of pressure for every lawyer to find enough time to put on the bill everyday, to make their hours.”

At his last Denver firm, his hourly rate was $600.

In recent years, some Colorado lawyers and firms have ditched the billable hours model and started offering alternative fee schedules. The Colorado Bar Association in November launched its “modern law practice initiative” to spread the word about alternative funding models – that is to offer such things as al la carte services, also called unbundled legal services; charge flat, fixed fees; pay hourly rates but set up a bonus if the case goes the client’s way; or bill by the hour and cap the total fees.

Alexius goes further. Its target market is small and mid-market businesses – those that may not be large enough for in-house counsel, but also cannot afford big law hourly rates, said Andy Elson, a partner in the company and attorney who spent 25 years working in telecom industry as general counsel and in regulatory compliance.

“Part of the differentiator for us, we are not just attorneys,” he said. “We can source a project that has a legal aspect to it. We look at the project and decide 20 percent has a legal aspect, 30 percent has more IP, and the other 30 percent might be financial analysis.”

Some businesses think they have to hire a big law firm because it gives them credibility, he said. That might be true in some areas.

“But that doesn’t mean everything has to be done by the law firm,” he said.

Alexius has partnered with big law to do some of the legwork for a client while the law firm attorney then closes the deal.

“We do a lot of M&A (mergers and acquisitions) support,” Hein said. “The big shining document that matters in the M&A transaction is the purchase agreement. But there is a ton of background work that goes underneath it – schedules, closing documents, diligence — that stuff does not have to be done in a law firm.”

The partners at Alexius don’t know if they will transform the legal landscape. However, the company is finding a market. It opened in 2013 and has worked with more than 150 clients.

“It’s been a very positive response,” Elson said. “We are giving them the opportunity to understand legal in a different light.”

Monica Mendoza covers banking and financial services, legal services, retail, the economy and economic development, and sports business. Phone: 303-803-9230.

9Jan 2017

Alexius Featured in Law Week Colorado


‘New Law ‘ businesses still growing post-recession


In addition to traditional law firms assisting client companies with legal matters, there’s a growing sector of businesses that help companies figure out when a law firm is even necessary.

Such consulting businesses, most of which are not law firms, are growing in popularity among companies for their work as legal project managers. For traditional law firms, companies like Axiom Law and Thomson Reuters Legal Managed Services are becoming referral sources that can also help insulate them from the less desirable aspects of client services, like billing complexities and midnight phone calls.

Alexius is a local example of a “managed legal service provider,” or a non-law firm that consults businesses on how to approach the legal components of a business matter.

A company might need guidance on a project like making an acquisition or instituting a compliance program, but instead of sending the issue to a private law firm on the outset, it could hire a managed legal services provider like Alexius to come up with a project plan that might help save on costs. The company could then determine whether an issue should be outsourced to a law firm, or if it could instead handle it in-house or with less-expensive non-attorneys, such as IT or accounting professionals.

“We help clients first and foremost identify their legal needs and determine the best way to source those legal needs,: said Alexius’ chief development and strategy officer, Kevin Hein. Sometimes Alexius will insource the legal needs to its in-house attorneys or outsource them to select private firm attorneys, and it has tech and financial experts that could also lend insight on a matter if needed.

Hein spent 20 years practicing in the Denver offices of large firms such as Faegre Baker Daniels and Snell & Wilmer, and other members of Alexius’ leadership worked in Big Law or a s general counsel. This allows the company to “understand the challenges” of making legal services cost-effective “both from a delivery perspective and a consumer perspective,” Hein said.

Managed legal services providers and other “new Law” businesses have been reporting fast growth in recent years.

Clutch Group, a 500-employee legal process outsourcer, claimed to have 100 percent revenue growth year over year in 2014 and 2015, according to a Legal 500 report. Pangea3 opened its doors with 330 employees and five years later (and after being acquired by Thomson Reuters) has around 1,000, according to the same report.

The rise of alternative legal service providers comes out of a “perfect storm” of economic factors, according to Mark Lassiter, founder and manager of Lex Projex, a legal project management service based in Tempe, Arizona. The legal profession has been seeing what he calls the “commoditization” of law with websites such as LegalZoom and Rocket Lawyer becoming mainstream, which was enabled not just by technology but also post-recession client demand for value.

When Lassiter started practicing law more than 30 years ago, law firms were assumed to be the “one-stop shop” for four major categories of work: counsel or advice; advocacy; processes (such as serving subpoenas or taking depositions); and delivering content (such as written work product).

But after the recession tightened clients’ purse strings, companies became more discriminating of what legal services they were willing to pay lawyers for, and they began to seek those four elements of legal service “cafeteria-style.” Law firms and other providers began offering those services a la carte, like paperwork filing for business formation or e-discovery.

“We’re seeing the fracturing of law, and we’re seeing the legal work become unbundled,” Lassiter said.

At the same time, corporations are pulling more legal work in-house and “are saving a fortune by doing that,” Lassiter said, which creates even less demand for the traditional law firm. The emergence of e-discovery vendors and similar alternative legal services providers was going to happen eventually, but a confluence of economic factors only hastened the process.

“The recession was a catalyst to impel these changes to happen faster,” Lassiter said.

Of New Law’s managed legal services providers, Axiom Law is perhaps the most successful example. Since its founding in 2000, Axiom has grown to more than 2000 employees, roughly half being attorneys, according to the company’s website.

But not all of the experiments yielded successful business results. Clearspire Law, seen as one of New Law’s standard bearers when it was founded in 2010, closed its doors in 2014 but sold the collaborative software platform that allowed it to function.

Denver’s own Alexius most closely follow the Axiom model. Hein traced the inspiration to form Alexius back to when he’d read an ABA Journal interview with Axiom founder Mark Harris in 2013. Hein, who was a partner at Faegre Baker Daniels at the time, said he felt the stress of the increasing costs on legal services and was intrigued by what Axiom was doing to disrupt the legal profession’s economics.

Over a golf game he and Andy Elson, an in-house counsel veteran who would become Alexius’ chief client services and innovation officer, discussed what they saw as “a significant opportunity:” Axiom was mostly serving the big players and Fortune 100 companies, but many of those larger corporations are growing more sophisticated legal departments and reducing their need to look outside even for what Axiom does. The opportunity was in catering to the small- and medium-sized businesses, which is where Alexius now mostly focuses its services.

Hein said that many companies are reluctant to send a potential matter to a law firm as a first step because of how costly it might be for the firm just to look at it. He added that it’s also in the law firm’s best interest to discover something billable for it to do, regardless of whether that legal work is the most cost-effective approach to the company’s problem.

If you go first to a law firm, they’re going to find the legal issues,” Hein said. “I think that’s one of the reasons why clients have become frustrated over the years.

Another limitation of the traditional law firm, Elson said, is that in the initial review of the company’s issue, a law firm is less likely to provide business- or tech-savvy input from non-attorneys in addition to the legal analysis. In the traditional law firm, those two camps tend to be segregated, but managed legal services providers like Alexius have those camps working together, he added.

But the hybrid attorney/non-attorney leadership often means that managed legal services providers have to shed the title of “law firm.” Rule 5.4 of the ABA Model Rules of Professional Conduct, which aims to protect the lawyer’s independence, largely prohibits non-attorney ownership of a law firm or legal fee sharing with non-attorneys.

While there are some alternative legal services providers that till fall under the category of law firm, many avoid the label and insist their business function doesn’t constitute the practice of law. This is true of Alexius, whose CEO and co-founder, William Hoppe, was previously a certified public accountant and fraud examiner and is not an attorney. Hein said that Alexius doesn’t provide legal opinions and doesn’t act as a legal advocate for clients.

The rise of New Law has created some consternation among traditional law firms that are concerned about losing market share to the emerging providers.

Unlike websites and companies that directly deliver legal services a la carte, managed legal services providers might be more of an additional player in the corporate client-law firm relationship than a competitor. When Alexius outsources to law firms, it negotiates pricing on behalf of the customer, and Elson said the firms “appreciate it because it creates less conflict around the bill.”

We’re not here to displace the law firm” Elson said.

The managed legal services model isn’t foreign to many companies, as they have seen similar consulting services for the accounting and IT realm. U.S. legal marketplaces appear to be embracing the model, and if anything, Colorado’s legal and business community is especially experimental and innovative, according to Hein.

“What I’ve seen in the (Colorado) marketplace is more of a willingness to understand something that’s new.”

6Jan 2017

Alexius Featured in Franchise Times


Alexius Aims to Upend Traditional Legal Billing

5Jan 2017

Sooner Than You Think! When Do Law Firms Need to Take Alternative Legal Providers Seriously?


t’s now been eight long years since the beginning of what amounted to the financial crisis and the ensuing countless predictions of the demise of big law firms. But nothing like it happened. Looking back, you can only conclude that law — as practiced by the big firms — is a stable business.

The perpetual rise in firms’ revenue and income reversed briefly as demand dropped by 10% to 15% over an 18-month period between the middle of 2008 and the end of 2009. Rates — the equivalent of prices — showed softness as a result of lawyers rushing to offer discounts to their good clients and prospective ones. Lawyers also entered into alternative fee arrangements without much of an idea of how to manage them commercially. And since law firms uniformly reacted by shedding excess supply, i.e. firing underproductive lawyers, their realized rates trended downward only by a few percentage points.

Many legal pundits suggested that firms faced existential threats from dropping demand as General Counsels and Corporate Legal departments demanded “more for less”, while technology-assisted disrupters and alternative service providers ate away at the law firms’ share of legal spend.

And yet, firms’ rates have recovered, rising year-over-year since 2010: demand is stable, and firms have figured out other ways to grow revenue and profit, albeit at a slower pace than before. Some firms, especially in the UK, have decided to compete with technology and alternative providers by offering their own solutions. But most firms have done, frankly, nothing beyond adding some fig-leaf “fixes”.

The Threat at the Doorstep

So why should law firms take alternative providers seriously now?

Well, unless law firms integrate alternative delivery (including technology) robustly, they may be facing an existential threat after all. And that threat could be arriving on their doorstep sooner than you think.

Currently, alternative delivery in the US is estimated at less than 1% of the total market. Europe is probably a bit lower; the rest of the world is lower still.

The alternative players, from first movers who became industry leaders like Axiom Law and Pangea3 (now Thomson Reuters Legal Managed Services) to the many, many tech-focused legal market ventures that have seen the light of day in the past few years, are said to be growing at 20% annually.

Still, you may ask: what’s the big deal? Growing a less-than 1% share at 20% every year still doesn’t get you to even 1/20th of market share in a decade, right? And that doesn’t even factor in that over the next 10 years, law firms will have figured out how to compete with the alternative providers through their own, captive means.

All true, and yet this view ignores three factors which all lead to a very different outcome by the year 2020:

  1. We project a linear development when, in fact, it is more likely to be exponential. Today’s less than 1% market share represents the bottom of the S-curve. Money, hungry for returns, has discovered the legal market and made its first killings. That sight attracts more money. And all that capital will get better and better at finding profitable revenue within legal services. You should expect growth more in the 50% per annum or even higher range. The math quickly becomes scary.
  2. We don’t account for the displacement effect of revenue earned by the alternative players. Law firms in the aggregate have been growing revenue at around 2% to 3% annually since 2010 (excluding revenue changes from acquisitions and divestitures). If one dollar earned by an alternative provider means a dollar lost to law firms, the rise of the alternatives would only stop total revenue by all law firms from growing in about 10 years. But a dollar earned by the alternatives displaces approximately three dollars lost in law firm revenue. If the displacement effect is at a factor of three, then total law firm revenue stops growing six years from now.
  3. Finally, we are also forgetting that law firms implode because they don’t make enough money to keep partners happy. The partnership business model of every law firm today requires growth: stagnation and/or shrinkage tanks profitability, risking key partner defections. Of course, firms can manage a bit of revenue shrinkage from one year to the next if they react early and take action by cutting costs. But an unexpected shortfall of revenue by 3% translates to a 7% to 10% shortfall in distributable profit and almost certainly will also translate into the end of that firm. It doesn’t require a huge revenue decline for fickle partnerships to bite the dust.

And still, you might say: Meh, I am still not convinced that law firms must collaborate with alternative delivery providers now. And you are right in that a few will never be threatened because of what they do. But the group is quite small while the number of firms who think they are part of the group is a lot larger.

Of course, every firm does a good amount of work that is only tangentially affected. The mistake, however, is to look only at that work and conclude that the firm is doing fine. Today, 25% to 50% of the revenue of most large law firms is already squarely under attack. And that portion will only grow over time.

It is smart to face this reality and embrace alternative providers and technology, and to proactively show clients how to integrate both of those factors to achieve better, faster and cheaper delivery of legal services overall. That offers the best chance for most large law firms to survive and thrive in this market.

Global Director
Legal Managed Services, Thomson Reuters

20Dec 2016





Denver, Colorado – DECEMBER 19, 2016 – ALEXIUS, LLC. is a Denver-based alternative legal services provider that is changing the legal landscape in Colorado and around the country by offering small-to-mid size companies predictable and affordable legal services through a managed services delivery model.

Deloitte’s June 2016 research study on “Future Trends for Legal Services” confirms that customers are neither pleased with, nor tethered to, the incumbent law firm partnership model. They are looking for alternatives and are increasingly viewing those alternatives as an imperative rather than an option. Deloitte’s findings reveal that demand for legal services is growing, purchasing patterns are changing, demand for non-traditional legal services is increasing and legal expertise alone is insufficient; clients want it combined with industry, commercial, and IT expertise. This explains why clients are increasingly “voting with their feet” and looking beyond established law firms to outsource work or, in some instances, to collaborate with.

Formed in November 2013. The company was the brainchild of seasoned legal and financial principals who had been significant purchasers and consumers of legal services and frustrated by the lack of value, billing predictability, and waste that is endemic among most large and medium-sized law firms. Similar approaches have been proven successful in the legal arena, but the most established players only offer these services to large, Fortune 500 companies. The goal of the Alexius team is to offer a similar value proposition to the many small to mid-sized companies that have limited or no options when it comes to alternative legal service providers.

We knew we could transform the legal landscape by adopting the proven value delivery method of “managed services,” so prevalent in IT, accounting, customer service and operations management, in order to provide higher quality legal services at a much-reduced cost.” Kevin Hein, Chief Development and Strategy Officer, Alexius.

Buyers have changed the rules of engagement—literally and figuratively—for procuring legal services, which has affected the delivery of legal services, once based exclusively on selling legal expertise by the hour. Now, legal delivery involves legal expertise, technology, and business process. Law firms have been slow to adapt to IT and process, and they are starting to feel the consequences by loosing market share alternative legal service providers such as Axiom Law, Vista Law and Alexius.

“The Deloitte survey shines a light on where legal delivery is headed. Demand for services is robust, but satisfaction with the incumbent delivery model is low. This disconnect underscores the opportunity for disruption. Who will prevail? Might be wise to follow the money.” Mark A. Cohen, CEO of Legalmosaic and Professor of Law at Georgetown University Law Center.

About Alexius, LLC.

Alexius is a managed legal services company that assists companies with their operational compliance issues by leveraging proficiencies in project assessment, staffing, management and technology. The company is not a law firm but a high-value resource delivering legal solutions to executive management and the in-house legal department. (

14Dec 2016

A Recipe For Affordable Legal Representation



My wife is a great cook and watches “The Cooking Channel” for new recipes. I’m fascinated by her ability to translate the TV chefs’ recipes into delicious meals at home. It made me wonder: is there a recipe for affordable legal representation? Approximately 90% of Americans as well as a majority of small businesses cannot afford a lawyer–even when the need is acute. This is often referred to as “the access to justice crisis.” The human and societal toll is immense. How can a society based upon the rule of law operate this way?

A recent New York Times article “In Louisiana, the Poor Lack Legal Defense” revealed that the access to justice crisis also bleeds into the criminal process. Many criminal defendants—especially in poor, high-crime areas– go unrepresented. For those wondering, “Doesn’t the Constitution guarantee the right to counsel for one accused of a crime?” the answer is yes—theoretically. Funding constraints, unrepresented accused sitting in jail cells like so many planes stacked up in the fog with no open runways, and not enough pro bono lawyers to go around have vitiated the Sixth Amendment guarantee of counsel. What’s happening to our justice system and what is the legal profession doing to address it?

We Have The Ingredients To Resolve The Problem

The ingredients for an access to justice recipe are available: (1) an enormous pool of new clients that can pay for legal services, just not at current rates; (2) a surfeit of unemployed and underemployed attorneys; (3) senior lawyers that could participate and serve as mentors for inexperienced counsel; (4) technology; (5) access to legal sources, including documents; and (6) new legal delivery models that reduce cost, promote efficiency, and enhance ease-of-access to lawyers. What’s needed is a recipe to combine these ingredients.

How will these ingredients be blended and who will do it? Simple answer: it takes a village. And that ‘village’ refers to three key stakeholders in the legal ecosystem: (1) law schools, (2) legal providers, and (3) regulatory bodies. Each will play a role, and all must act collaboratively to resolve the challenge.

Law schools must prepare graduates to be practice ready. Students should graduate knowing how to interview and represent a client, for example. They should also understand how to utilize technology and project management in delivering legal service; ‘being a lawyer’ is not just about legal expertise anymore. It’s about combining legal, technological, and process management expertise to solve personal or business challenges.

Legal providers, likewise, can “do good and do well” by structuring legal delivery models to be more accessible, flexible, efficient, client-centric, and cost effective than the traditional partnership model. LegalZoom is an example of a legal services provider that is doing just that. They provide consumers with a range of legal service options including: self-help (documents) to limited attorney consulting (subscription services with panel counsel) to attorney-client engagements (where LegalZoom receives no fee and does not participate in the engagement). LegalZoom—with more than 3.5 million individual customers and 1million small businesses –has begun to make a dent in the access to justice crisis. Its success should be a clarion call to others and an indication of the marketplace’s receptivity to creative solutions.

Regulatory bodies—notably State Bars and the American Bar Association—should take a hard look at how well (or poorly) self-regulation has served the public. The access to justice crisis is a blight on their record and a reminder of their need to take aggressive steps to ensure that an appropriate balance between protecting the public and preventing the public from securing legal representation is achieved. Note to regulators: you are failing.


The late Justice Lewis Powell, Jr. noted that: ‘Equal justice under law is not merely a caption on the facade of the Supreme Court building; it is perhaps the most inspiring ideal of our society. It is one of the ends for which our entire legal system exists. It is fundamental that justice should be the same, in substance and availability, without regard to economic status.’

Now—as never before—technological tools exist to facilitate ready access not only to legal sources (e.g. documents, case law, statutes, etc.) but also to lawyers. Likewise, online courts that unclog court dockets are already operating in Canada and other parts of the world. This is especially effective for “small claims” matters where pro se litigants may not require legal representation at the proceeding. And on the subject of activism by courts, why not make available a free online document library (including basic pleadings geared to ‘retail’ legal matters) for the public. No doubt, an entrepreneurial company would step in to provide legal consulting services on an economical, online basis.

Not all matters have the same value for a client, nor do any two require the same amount of “touch points” with lawyers. Process, technology, and legal oversight—combined with creative new models—are the recipe for taking on the access to justice crisis. What constitutes ‘legal representation’ and the direct involvement of lawyers in that process is an issue worthy of further exploration in this context.

The legal profession has the means and opportunity to resolve the access to justice crisis. Failure to do so would undermine the rule of law and trivialize the legal profession. 


15Nov 2016

Ways Franchisors Can Reduce Outside Legal Fees in 2017

Legal-fees 1

Franchising is a regulated business. Regulatory compliance requires knowledge and skills that most members of a franchisor’s in-house team do not have. Failing to comply with state and federal regulatory requirements can have expensive and time consuming consequences for any franchise system. As a result, like it or not, operating in a regulated environment requires the assistance of lawyers and law firms.

While most people don’t like lawyers in general, but often proclaim to “love” their own lawyer, the business community uniformly hates the expense and unpredictability that outside legal fees wreak on a franchise company’s expense management and profitability.

The good news is that times are changing and, in many ways, the purchase of legal services is becoming a “buyer’s market.” The total demand for legal services experienced by outside law firms has not grown since 2007 and, as a result, many of these firms are more willing to “cut deals” with clients to secure new work or maintain existing client relationships. If you know how to play the game, you can both substantially reduce the cost of procuring outside legal services and develop a relationship that provides far more predictability to your budgeting process. With all that in mind, this article will outline the top ten steps a franchise company can take now to better control its outside legal spending in 2017.

  1. Use monthly retainer agreements

One of the best ways to reduce your fees and build predictability into your budgeting cycle is to move away from the hourly billing model and require that your firm bill you on a monthly retainer basis. To maximize efficiency, you should agree on the scope of services and the total amount you are willing to pay for those services over the course of the upcoming year. You then divide that amount by twelve and that becomes the monthly retainer amount. Your firm should understand that your needs for legal services will fluctuate month by month but, in the end, the service requirements should even out and both parties should be happy with the outcome at the end of the year. Any services required outside of the retainer agreement should be billed according to a separate fee agreement for those services.

  1. Employ Project Fees

A second key strategy for specific project work is to agree upon a fixed fee for the project prior to commencing the work. Project fees are an excellent way to control costs for a one-off project or a larger project that can be planned out and structured by the firm. Project fees can be used for any discreet project, from drafting a simple document to negotiating a lease, to completing a financing or merger project. The key is to request the project fee up front and to agree upon the scope and total cost before the project begins.

  1. Employ Success Fees

A twist on the project fee and a nod to the plaintiffs’ bar, which has long employed contingency fees, is the growing use of success fees by franchisors. Under this arrangement, the client and the lawyer agree upon the desired outcome in advance. The client then agrees to pay a base line fee to encourage the lawyer to take on the project, but the big incentive is the agreed upon fee payable to the firm if the lawyer successfully achieves the client’s goals. This type of arrangement can be employed in both transactional and litigation contexts. In the transactional space, the fee could be paid as a reward for completing a deal or successfully negotiating a resolution to a client problem. In the litigation world, success fees could be paid if summary judgment is granted or denied (depending upon the desired outcome), a favorable settlement is reached, or the lawyer otherwise secures a resounding victory.

  1. Negotiate a Discount

As crazy as it may sound, because demand for legal services has flattened, lawyers are much more willing to discuss discounts off of their “rack” or standard hourly rate. It is quite acceptable to ask for a discount off of that rate, often as high as ten or fifteen percent (be aware that the best clients in big firms can see discounts as high as twenty five percent or greater). One note of caution. Lawyers in large firm often have two “rack” rates: a standard rate and a premium rate which they apply to certain, specialized work or in certain markets accustomed to higher rates. Therefore, be sure the discount you receive is off the standard rate and not the higher premium rate.

  1. Request a Blended Rate

Most engagements performed by firms are staffed by a team of lawyers and paralegals. Each team member is billed out at a unique rate based upon that person’s educational degree, years of experience and status in the firm. One key strategy used by many larger clients is to ask the firm to have all work performed at a rate that is a blend of the various individual rates charged for the team members. On the one hand, this approach can work to your advantage if most of the work on your file is performed by senior members of the team. On the other hand, it can work to your detriment if the firm shifts a disproportionate share of the work to more junior members of the team. In such instances, you will end up paying an effectively higher hourly rate to have work performed less efficiently by less experienced team members.

  1. Employ Fee Caps and Collars

A “fee cap” is an upper limit on the amount that a firm can charge for a project. Unlike a project fee, which is a set fee that will be paid by the client regardless of the time invested by the firm, a fee cap allows the client to reap the benefit of very efficient lawyers who charge less than anticipated, while eliminating the risk that the cost of a matter will exceed the maximum amount the client is willing to pay for the project. In contrast, a “collar” is designed to limit the exposure a law firm has to a fee cap when the time invested by the firm far exceeds the amount budgeted. Collars effectively “stop the loss” experienced by the firm, and such arrangements are often times a requirement in order to induce the firm to agree to a reasonable fee cap. With all that said, the key for you is to ensure that, should the amount of recorded time exceed the collar threshold, the firm does not get to recapture all of the revenue beyond the fee cap.

  1. Require Your Firm to Prepare and Adhere to a Phased Budget

The law firm model is designed to shift the risk around legal fees away from the firm and entirely onto the client. However, if you require your firm to prepare and adhere to a budget, you can effectively shift that risk back to the firm. The key to implementing this strategy effectively for larger projects or disputes is to require your firm to break the engagement into phases and then build a budget for each phase. This is particularly helpful for litigation matters and multiphase transactional projects (i.e., mergers and acquisitions projects). By having a budget for each phase, you will have a better understanding of the costs you will incur as you move deeper into the project. Furthermore, as you come to the end of each phase, this approach gives you the opportunity to terminate the project or pivot in a different direction. Employing this strategy also requires firm attorneys to think through the process in advance and to manage each phase in your best interest. An added benefit is that this approach allows you to evaluate competing bids from multiple firms. Finally, creating and adhering to a phased budget for a project enables you to hold your firm accountable and to determine where the weak links are in the firm’s service and billing practices.

  1. Hire the Right Lawyer and Firm for the Job

When looking to engage a law firm for any specific legal problem or service, the firm with the “right fit” generally has the following characteristics: (1) Legal expertise in the issues facing your company; (2) Direct and extensive experience in your industry or marketplace, (3) Keen insight into the business opportunities or challenges you face; and (4) Strategies and recommendations for capitalizing on the opportunities and minimizing the risks associated with the challenges you confront every day. In addition to these four characteristics, there are two other factors that underlie a successful relationship. First, there must be a direct and tangible correlation between the fees charged by the firm for your project and the value provided to your company. In franchising, there are a number of excellent firms to consider, but many offer fee structures that simply do not provide enough value to a new or emerging franchisor. In fact, some of these firms are too expensive for even the largest of franchise systems. Second, and this factor can never be underestimated, you have to like and trust your key advisors at the firm. Nothing matters more to ensuring success than your ability to trust and enjoy working with the team that advises you on a regular basis.

  1. Reject Lawyers with Limited Experience and Expertise

This is a corollary to the topic addressed above. As a client you should know that most law firms often employ the “next man up” strategy when staffing client matters, which means they will always use internal resources first even if those resources do not deliver an exact match to the client’s needs. As a result, unsuspecting clients often find that junior lawyers and less experienced lawyers are learning their craft on the client’s dime and therefore add the least value to the client engagement. These lawyers are also the least efficient and require more senior lawyer supervision and review, which is also done on the client’s dime. The truth is that most large companies have policies prohibiting the use of first and second year lawyers on their files; so should you. In addition, never forget that junior lawyers have the most pressure to bill significant amounts of time in order to preserve their jobs. And finally, junior lawyers are the most overpaid based on their skill sets, as evidenced by the extreme and outrageous raises announced earlier this summer by more than 100 of the largest law firms in the country.

  1. Demand Collaboration with Alternative Legal Service Providers

It is axiomatic that law firms like to do everything in house and see every issue faced by a client as solely or predominantly a “legal” issue. This approach gives them both more control of each project and enhances their ability to bill the client. However, even the most basic legal projects can be disaggregated, or broken down, into smaller, more manageable pieces. Only in rare instances should the law firm provide the full spectrum of services on any given client project. Using alternative legal service providers as part of the team ensures that the right advisor is handling the right portion of each project. In addition to significant cost savings, companies like Axiom Law and Alexius excel at project management and the “blocking and tackling” legal work that firms cannot handle very efficiently. In the franchise world, this work includes regulatory compliance and registration filings, agreement preparation and documentation, intellectual property matters, and even many phases of a merger project (from due diligence all the way through the preparation of disclosure schedules and closing documents). Most importantly, alternative legal service providers are generally structured as traditional businesses, not run as law firms, which means that they offer fixed fee or project billings, avoid the inefficiencies and expenses associated with the billable hour model, invest in technology to enhance efficiency, better align their interests with those of the client, and deliver true value to the client in relation to the fees charged and the services delivered.

Mark Cohen, a professor at the Georgetown University Law Center and the owner of Legal Mosaic, had this to say in a recent blog post. “Service providers have grown in number and market share because clients realize many ‘legal’ tasks do not require law firms. Clients – not law firms – determine which challenges are ”legal” and require the specialized expertise and high-value legal judgment law firms provide. And for most everything else, legal service providers are increasingly the choice. . . . It comes as no surprise, then, that well-capitalized service providers – not law firms – are transforming the delivery of legal services. Not only is their structure different from law firms, but so is their DNA. It is linked to the business community it serves and, so, correlates service cost to client value.” (emphasis added)


Various developments in the marketplace for legal services are shifting the balance of power between law firms and legal service consumers. Although complying with the franchising industry’s regulatory environment still presents many challenges to franchisors, significant opportunities are emerging for franchisors to do so more efficiently and cost effectively as long as they are well-informed and strategic with respect to how, and from whom, they purchase legal services. Employing one or more of these strategies now will ensure that you reap the benefit of meaningful cost savings in 2017.


Kevin P. Hein, Chief Development and Strategy Officer, Alexius, LLC

Article Featured by the National Franchise Institute Reduce Outside Legal Fees


25Oct 2016

4 Reasons Solo And Small Firm Lawyers Can, And Often Do, Participate In Pro Bono Work (And Debunking Other Pro Bono Myths)

Need a Lawyer ?

When it is suggested that some attorneys refrain from participating because the areas of need are incompatible with their own breadth of expertise, a critical point is being missed. The most effective pro bono work is both referred to the private bar by experienced legal aid organizations and supervised by expert legal services attorneys. They are specialists, they work regularly with novices, they leverage their skills and background by providing oversight, guidance and mentoring. Combining the willingness of a good lawyer to help and the expertise of legal aid lawyers overwhelmed with cases and desperately in need of assistance, is an effective teaming of skills and resources. Small firm practitioners need not worry about never having handled an eviction defense case or a foster benefits appeal. They will get all the assistance they need and their participation will have a meaningful impact on the lives of the client they volunteer to serve.

It is a fallacy to assume that small firm lawyers are not in a financial position to engage in pro bono work “because every hour spent doing pro bono work is an hour that could have been spent billing existing clients or developing business.” True, small firms and solo practitioners have less ability to share their work responsibilities, juggle their matters, and rely on others than do lawyers in large firms, and that certainly may impact their ready willingness to handle pro bono matters, but that is an incomplete picture. Every attorney finds time to do the things that are most important to them. If they can create time in their busy schedules to work-out or cook healthy meals, they can find at least some time to help indigent clients. Each hour spent is not necessarily an hour that would otherwise have been devoted to a paying client. If it is important enough, lawyers will stay a little later or arrive a little earlier than they otherwise would have. The correlation of hours is highly suspect.

Other than having less money, and perhaps less experience with the legal system, most pro bono clients treat their attorneys as do any other type of client. They do not suck dry the time of their attorneys just because they are not paying for it. Good client intake, with help from an expert legal aid organization, more often than not yields clients who are grateful, who understand they otherwise never would have been able to access the high-quality legal representation they are being given. They are as respectful of time and effort as are commercial clients, no more and no less.

Most commercial clients are proud that their attorneys are engaged in the community and doing meaningful pro bono work. Lawyers proudly, and rightly, market their pro bono successes, often to their commercial clients who, just as often, take note. Clients are rarely resentful that the poor got free services for completely different types of cases while the commercial clients may have paid a hefty fee. Apples generally are not contemptuous of oranges.

Lawyers who provide brief service and advice to cold-call prospective clients who simply cannot afford to hire them indeed are engaged in legitimate pro bono work. Any contrary indication is the result of misunderstanding. Advising low-income would-be clients, and helping them navigate a legal issue or procedure, is a valuable service that when performed by a solo practitioner is every bit the pro bono assistance that a legal aid organization or a big firm would give.

While IOLTA funding for legal aid organizations across the country has fallen dramatically due to diminished interest rates, a combination of state bars, local governments, philanthropists, and legal aid organizations themselves have launched life-saving campaigns to try to make up for at least some portion of those lost funds. In California, for instance, new filing fees have been tapped for legal aid support, the legislature has been lobbied for more general-fund assistance, educational efforts have increased awareness of the impact and economic advantages of funding legal aid organizations, pilot project funding for the Shriver Civil Right to Counsel Act has been made permanent, campaigns have been launched to ensure that lawyers put their trust accounts in the highest-bearing interest rate banks available, and state bar dues bills have included new opportunities by which the private bar can provide support. Increased foundation fund-raising, and solicitation of more support from both the law firm and local business communities have yielded successes. True, these measures do not make up for the precipitous drop in interest rates, but those who care about the delivery of legal services to the poor have not sat idly by. A call to action is warranted, indeed, but there are platforms already are in place from which additional efforts can grow.

Some lawyers may be concerned about being unable to separate the truly needy who present meritorious cases worthy of attorney time and heart from those who are milking the system. But to allay those concerns, potential pro bono volunteers need look for comfort no further away than their local legal aid organizations. The strength of pro bono volunteers is built directly on the shoulders of our expert, full-time, fully dedicated legal services attorneys whose organizations and knowledge distinguish the fair from the unfair. Lawyers with the desire to fulfill our profession’s highest calling and provide access to justice for the indigent should direct their efforts to working in concert with their local experts. They will find professional intake staff who are skilled at evaluating cases for both pro bono eligibility and substantive merit. They will find lawyers whose job it is to supervise and lend outstanding and long-cultivated knowledge about the particular subject matters at issue. And with greater funding, greater numbers of those experts can be hired, and greater numbers of well-screened, well-supervised pro bono engagements will be the result. Private bar attorneys who do not rely on legal aid groups for pro bono referrals are missing the most effective, efficient and significant opportunities to touch the lives of those in need in the most meaningful of ways.

Finally, regardless of misperceptions and in addition to the pro bono work of major law firm lawyers, who annually contribute collectively as many as 5 million hours of representation of the poor, there are many thousands of lawyers working alone or in small firms who diligently serve indigent clients. They work with legal services lawyers, they do intake, they handle small cases, they team with others to handle larger engagements, they attend clinics, they work through bar programs, they volunteer through their churches, mosques and synagogues, they help low-income friends, and more. In other words, these lawyers are, and always have been, a vital part of the system of delivery of legal services to the poor. They do not minimize pro bono work nor are their pro bono services themselves minimized. They do what they can, they answer the profession’s highest calling, likely in the same numbers and percentages as other attorneys. They are to be thanked.

David A. Lash serves as Managing Counsel for Pro Bono and Public Interest Services at O’Melveny & Myers LLP. He can be reached at The opinions expressed are his alone.

30Sep 2016

Alexius to speak at Franchise Expo West in Denver, Colorado


Kevin Hein, Chief Development and Strategy Officer at Alexius, LLC. will speak at the 2016 Franchise Expo West in Denver on Thursday, October 6th at 3pm in Room 711 at the Colorado Convention Center.

The Top Ten Strategies for Reducing Legal Fees in 2017

Franchisors operate in a highly regulated industry which requires the services of experienced lawyers to navigate the various state and federal rules and regulations and to avoid or manage disputes with franchisees. However, many companies face sticker shock every time they open a bill from their outside legal counsel. This session will outline the ten best strategies and approaches that franchisors can use to reduce and better manage their outside legal expenditures, including best practices for negotiating fixed fee and monthly retainer arrangements that provide both value and predictability to a franchisor’s legal budget.

Franchise Expo West

2Jul 2016

The Smart Money is not Following Traditional Law Firms


Back in the late ‘70’s, there was a popular commercial where a young professional commented above the din of a dinner party conversation that his broker was E.F. Hutton. The room fell silent and the punch line was: “When E.F. Hutton talks, people listen.” Above the din of legal pundits (myself included) opining about shifts in the global legal market comes Deloitte’s June, 2016 research study on “Future Trends for Legal Services.”

Lawyers tend to shy away from data, preferring subjective evaluations that preserve the status quo—pedigree and reputation, for example. And lawyers tend to evaluate things from their own perspective rather than from the more important prism of clients. Law firms often tout what they can do and how well they can do it rather than focus on client needs and expectations.  And their message is typically undifferentiated—ditto, their brand.

The Deloitte study examines the client side of the market. It is data driven- the quantitative findings derive from an extensive global survey of CEO’s, CFO’s and Legal Counsel of multinational companies in different sectors. Each of the more than two hundred respondent companies operates in at least five countries. The data are based upon survey responses as well as several in-depth interviews.

The study’s findings confirm that customers are neither pleased with, nor tethered to, the incumbent law firm partnership model. They are looking for alternatives and are increasingly viewing those alternatives as an imperative rather than an option. Deloitte’s findings reveal:

  • Demand for legal services is growing
  • Purchasers’ expectations of legal service providers are evolving
  • Purchasing patterns are changing–55% have recently or will soon undertake comprehensive review of legal suppliers
  • Demand for non-traditional legal services is increasing–52% would be happy buying legal services from a non-traditional law firm entity providing a range of services
  • Legal expertise alone is insufficient; clients want it combined with industry, commercial, and IT expertise
  • Law firms are not meeting purchaser expectations in a number of key areas:

Integrated, multidisciplinary services other professional service providers deliver

Use of IT, especially in data management and cyber-security as well as operating from an integrated platform

Regulatory compliance/utilization of technology

Fee structure, especially fixed fees, value pricing, and transparency

Deloitte’s study parses client dissatisfaction and receptivity to providers that offer a departure from the traditional law firm structure . This explains some key market trends that include: (1) institutional capital being pumped into tech-driven service companies; (2) the growth of cottage legal service businesses such as litigation finance; (3) the interest—and growth– of the Big Four in the legal services market; (4) the proliferation of “alternative” law firms; and (5) the growth of corporate legal departments. And it explains why clients are “voting with their feet” and looking beyond established law firms  to outsource work or, in some instances, to collaborate with.

Deloitte’s study provides answers to some key questions including why:

  • Demand for law firm services has been flat for almost three years
  • More work is being taken in house
  • Service providers are experiencing 30% annual growth
  • Client dissatisfaction with law firms is so high
  • Discounts, RFP’s, reverse auctions, consolidation of outside firm, and other examples of buyer leverage are common
  • Big money is being invested in legal service providers, especially those with tech-driven solutions
  • Law firms are feeling the squeeze

More Changes Ahead 

Buyers have changed the rules of engagement—literally and figuratively—for procuring legal services. This has resulted from several powerful socio-economic factors including:  rapid technological advances; globalization; the economic crisis of 2008 and its aftermath (hopefully not reprised by Brexit).

These factors have affected the delivery of legal services, once based exclusively on selling legal expertise. Now, legal delivery involves legal expertise, technology, and business process. Law firms have been slow to adapt to IT and process, and they are starting to feel the consequences. They are losing market share to corporate legal departments, service providers, and multidisciplinary professional service providers.  What can law firms do to stanch the bleeding?

Collaborating with service providers and corporate legal departments is one way. Focus on differentiated legal expertise—those areas where a firm truly excels– is another. And providing an equal seat at the management table for technologists and process experts is a third. Paramount, though, is a client centric approach to delivery. Law firms must understand the client’s business—its goals, challenges, and DNA. They must deliver service more efficiently, cost-effectively, collaboratively, and transparently.


The Deloitte survey shines a light on where legal delivery is headed. Demand for services is robust, but satisfaction with the incumbent delivery model is low. This disconnect underscores the opportunity for disruption. Who will prevail? Might be wise to follow the money.

Author: Mark A. Cohen is a senior advisor with Alexius and is the CEO of Legalmosaic, a company that provides strategic consulting to service providers, consumers, investors, educators, and new entrants into the legal vertical.

Legal Mosaic

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